Selling the space was never the hard part. Knowing who to ask is.
Filter to the businesses whose customers are your readers, then work down the list.
The trades this directory actually holds, counted across every advertiser in it.
Most local advertising money is not chasing a feed. It is a gym, a café and a dentist, each with a few hundred a month.
Enough to send one email that sounds like it was meant for them, instead of fifty that don't.
Gym · Los Angeles, CA